I don’t know about you, but I’ve had enough of being screamed at.
Everywhere you look today it seems, there are people and brands only too keen to spell out exactly what they think and what they want you to know, in the loudest terms possible. As the volume continues to climb, I begin to wonder about my brand. Can I even be a quiet brand today?
I have to believe the answer is yes. The more comfortable I become in my “Business Skin”, the quieter I find myself becoming, so I need to make sure that when I speak, my voice is clear. While I know better, I still catch myself procrastinating in perfection mode. It’s a work in progress…
“Your brand is what other people say about you when you’re not in the room.” Jeff Bezos
It takes gentle confidence as a brand to walk away from the many shouting matches underway across markets. With so many look-alike products and so many strategies that are carbon copies of everyone else’s marketing approach, the best resort many feel they have in crowded markets is to yell.
Quiet branding is the branding of the influencer and the networker. Not everyone wants to live in the spotlight. But any brand, regardless of volume, still needs to be approached with a clear understanding of the positioning, values, personality, story and purpose that make it competitive.
On that note, my business is walking away from social media.
I believe Facebook & Instagram are bad for my business – not just from a creative or privacy perspective, but from a moral one. I can no longer, with good conscience, participate on a platform whose ethics are exactly counter to mine.
I recently read “… we discussed what it’s like to create art in the age of social media. She raised a fantastic point about how social media trains creatives to be inauthentic. At the least, social media trains us to stay within the lane of our “brand”. An ill-curated feed results in disorder and unfollows galore. At its worst, social media changes the way we create, fundamentally.”
Your Privacy is something I take very seriously. By now it’s no secret that Facebook & Instagram is home to (and owner of) a world of data. This also means that, with my business page on the platform, I am essentially giving away my audience to Facebook, and I really don’t know what happens to your data. You certainly don’t own any of it.
I’m also not focused on running around chasing likes and clicks – I’d rather focus on those who are actually interested in my service and products. I need to steadily engage those people and deepen my conversations with the community who cares about what I am offering.
Along with a deeper engagement, building a stronger connection with existing clients will help spread my message more effectively than any social media campaign — slower maybe, but the end result will undoubtedly be stronger. Engagement involves listening to feedback, improving service — ultimately producing a service that is superior and better suited to the clients I truly want to keep.
The conclusion I’ve come to is simple, though I’ve been considering this for a long time now.
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I am looking forward to less noise and more valuable connection.
About Salt Mama Studio
A trusted name in Family & Portrait Photography; Salt Mama Studio offers a unique experience for parents who want to slow down and capture themselves and their relationship with their children, just as they are now.
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